Established in 2013, the North West Business Association was formed from the Kumeu Coast & Country Business Association and the Helensville District Business Association. After three years of discussion between the two organisations we came to the realisation that we would represent the entire district better by working together to ensure we were heard by local Government and were able to promote the district effectively with a shared strategic plan.

Following a ballot in 2013 the association became part of Auckland Council's Business Improvement District (BID) program joining 47 other BID's across Auckland that are funded via a targeted rate on commercial buildings within a specific zone.

At the 2017 AGM, North West District Business Association formally changed the name to 'North West Country', to bring together the branding messages and remove any confusion between the branding and the association.

Strategic Plan


The North West – New Zealand’s creative playground and premiere place to live, work and do business and the location of choice for Aucklanders looking for a new experience.

Mission Statement

Inspiring and enabling businesses to thrive in Auckland’s Creative Playground.

2019 /2020 Objectives

Helping Grow Business

  • Develop a business excellence program for members with relevant training opportunities, mentoring and support to help grow their businesses and encourage them towards participating in our annual business awards.
  • Help our members understand their market better through customer data collection using the NWC app, service feedback, social media behaviour, market view reports and other market data collection.
  • Develop a regular networking program for businesses across the district to help North West Country engage with its members and for them to share ideas and issues with each other and the association.
  • Create value for members to build both general and associate membership.
  • Engage with organisations, agencies and council to advocate on behalf of the business community.

Promoting Our District

  • Make the North West Country brand instantly recognisable.
  • Work with local government, businesses, agencies and iwi to improve our townships and key destinations.
  • Incorporate the history of our district and creative sector as part of our promotional program.